Jul 30, 2022
In Fashion Forum
Since 2016, the concept of knowledge payment and the corresponding products have gradually poured into the Internet market, from Zhihu, FAN, GET, to micro-lectures, small circles and other forms of knowledge payment scenarios. Knowledge payment has become a trend, and various forms of products and gameplay have been gradually introduced. The concept of paying for knowledge The concept of paying for knowledge is not new. In the early days or before the development of the Internet, books, textbooks and offline Buy email list courses published through offline media or resources were all representatives of paying for knowledge. With the development of the Internet, especially the mobile Internet era, knowledge payment has evolved into a new model of packaging knowledge into products or services and selling them on Internet channels. The main mode of payment for knowledge Through the analysis and research of the current mainstream players of knowledge payment, the current mainstream models of knowledge payment are as follows: Major players in the paid knowledge industry 1. Pay Column Model The paid column model is a one-time payment to obtain the service of knowledge learning and acquisition within a certain period. These players mainly focus on getting and listening to Himalayas. At the same time, Douban, which has recently launched Douban, has also joined the paid column mode to explore knowledge and pay. 2. Question and answer method As the originator of domestic quiz gameplay, Zhihu used the free question and answer mode as the main gameplay in the early days. With the advent of knowledge payment, Zhihu value paid quiz gameplay was also added. At the same time, Nutshell's sub-answer and Sina Weibo's Weibo Q&A are also major competitors.