In nature, those cubs who need to be taken care of after birth are generally cute in appearance, such as kittens, puppies, etc. Human babies are no exception. Survival and reproduction are the two basic attributes of animals. During the Fax List long evolutionary process, those cute cubs are more likely to be tended to care, and the survival rate is higher, so animal cubs develop in the direction of "sprouting" as a whole. Cuteness is king! From 2008 to 2012, I taught in colleges and universities, during which I created the original series of animation works of "Hula Campus".
At that time, there was a popular saying in the circle: cuteness is king! This sentence can be roughly understood as: if you want to be loved by the majority of netizens and have commercial achievements, then the characters and content must be Fax List cute enough, such as Tusky, Yoxi monkey, Ahri, etc., which were widely popular among young people at that time. Love it, it's a smash hit on the Internet. The change of the logo of APP has caused heated discussions on the Internet, and the wind of public opinion is moving towards a positive development. It is worth noting that the comments of netizens are more like making fun of a friend around you, rather than commenting on an Internet platform.
Brand IP can effectively shorten the psychological distance between brands and users, which is evident from the effect of brand IP strategy. Cuteness is justice! With the generalization of the two-dimensional culture, the "cute culture" has Fax List risen rapidly. Young people use "cute" to describe cuteness, and subdivide "cute" into multiple branches such as warm, dumb, ugly, and cheap. There is a saying on the Internet that "cute is justice", which roughly means: most of the righteous parties are very cute. This generation of "loving cute" young people has become or is about to become the main force of consumption.