SMS marketing strategies are often too rigid , limiting themselves to 160 characters to launch news, offers and discounts in a brief and impersonal way. What's missing is that certain human touch. How? 'Or' What? You can convey that human touch through a conversational and direct tone that is as spontaneous and natural as possible. Here are some small features, style and terminology measures to help you improve your SMS from a textual point of view: Dynamic fields , which allow to be on the basis of the first name with the recipients. Alphanumeric sender , i.e. the ability to enter the brand name in the sender field instead of just leaving a phone number. Clarity and conciseness , to articulate the benefits communicated by SMS in the clearest and most direct way.
Americans use the motto: spell the details . Power words , i.e. words used to activate a psychological and emotional reaction in the recipient (such as free, exclusive, sale, huge discounts ). Power words play an even bigger role in SMS marketing, where the limits of the message require it to have the greatest possible impact on the audience. Less used capitals allow you to graphically highlight a phrase or a keyword. However, never overdo it as you risk E-Commerce Photo Editing Service creating the opposite effect, making the SMS look odd somewhere between an encrypted message and spam. Avoid all textual language , i.e. abbreviating words or adding numbers to a message ("bcs", "Offers 2 Die 4", are two examples) . Textual language hinders reading and ends up damaging the image of the brand. 4. Delivery in incorrect time slot SMS Marketing is all about nuances. Therefore, details and precautions make the difference. One of these choices is the delivery time slot . Knowing how to catch the right time of day,
week and month has a double benefit. On the one hand, it makes communication more effective , and on the other hand, it minimizes potential unsubscribes . If each pitch varies according to the target audience, then we can follow certain delivery windows: Monday Monday is unanimously recognized as the most difficult day of the week. Unless the message is a purchase notification or reservation, it is common practice to avoid sending the text on a Monday. Statistics also prove that Mondays have lower response rates than any other day of the week. Late Night Time Slots Nighttime is the worst possible scenario. This time slot is entirely taboo, even for trade and notification deliveries. Commuting hours: home to work and vice versa People are already stressed enough during these times. It is best to avoid inflaming this further through promotional SMS messages. Delivery during these hours inevitably triggers revulsion and annoyance. 5. Giving up too soon In conclusion,