To become a great SEO, you need to know how search engines work. And we need to understand the same with Discover.
According to Google, they use the following data to generate the feed:
Your activity across all Google products (e.g., your search activity, watched YouTube videos, and engagement with Discover results)
Topics you follow
Do you see the similarity to social networks now? The feed reflects your hobbies, current interests, and everything else in the world relevant to you. It’s so personalized that it even considers your level of expertise and how important that topic is to you.
For example, half my feed is almost always about SEO since that’s the topic I interact with the most. As you can see, you can even “follow” the topic of SEO:
3 follow topic
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Interestingly, you can check how Google categorizes the results in your feed. Suganthan referred me to this method discovered by Valentin Pletzer, who found out that you can access this information by clicking Send feedback > System logs > Card category:
4 card category
These are the card categories that Valentin came across together with what he thinks they may represent:
All credit to Valentin Pletzer for providing this data and insights above.
For example, we can see that being on Google News certainly helps with Discover performance as it has its own “NEWS_HEADLINES” category. If this is relevant to you, check John’s guide about Google News optimization.
In general, if there’s a demand for your content and it sends the right signals to Google, you’ll be driving Discover clicks from people already interested in that. That’s a huge benefit compared to social media, where posts mostly reach a “cold” audience.