Visual Assets: Do you have a logo and, if so, does it reflect your business today? For updates, you can hire a freelance graphic designer online or ask a colleague for a local reference. Gather and organize any photo assets (products, event photos, work samples, etc.) you find useful for posting to social media and your site. Make sure that all images are of sufficient quality and consistent. Written content: Evaluate old business content that you could use as a resource, including flyers, newsletters, advertisements, manuals, catalogs, product guides, annual reports, etc. , or wallet. Advertising Continue reading below To be coherent Mark yourself constantly | Search Engine Journal In our graphically driven culture, visuals matter. It is never deformed. Make sure your logo always appears the same (readable, clean and professional) on all social networks and websites. Consistency of visual and written messaging builds integrity in your business, assuring customers that you are Raster to Vector Conversion trustworthy and here to stay. Here's where your branding makes it easier to set up your online channels and maintain consistency. You've already established the key message in short, punchy sentences. Now copy and paste this content into the bio profiles of each social channel and into the “About Us” section online.
Product descriptions, and working examples are the same across all areas, wherever they appear. Sure, you might need to adapt the content by channel, shorten the copy for Twitter, adapt the wording for Pinterest, or lengthen the text on your website, but make sure the spirit and integrity of the content stays the same. same. Be personal Now is the time to dive in and tell the world who you are and what you have to offer. Use your branding to guide you when posting on social media and writing content, every time. Imagine your brand as a person - is that person luxurious, friendly, approachable, informative or helpful? When you define a brand voice, the wording of the message comes naturally.