The process of collecting and refining customer data is also known as profiling or enrichment - and not by chance. The customer experience truly becomes a richer experience through the use of data. The more information about the audience available to those doing the marketing, the more relevant and relevant communications become to the recipient , with high added value for both the customer and the business. This is because using customer data means there is a higher chance of conversions and the average value of each sale increases. If more customer data has a positive impact on results, it leads to a logical need to invest not only to increase the number of contacts but also to enrich the data available for these contacts . The importance of profiling Before you start collecting and compiling data about data, it is important to understand which of these data can positively influence the performance of your business.
You can categorize and prioritize them based on the potential added value, complexity, and economic cost of the data collection process, in addition to short-term and long-term data retention . What is the added value of this data? How does this data add value? How can I use them? How much does the collection process cost and how complex is it? Can I use E-Commerce Photo Editing Service them short and long term? What is the usability? Intelligently request data Ikea, for example, begins by asking questions when a user registers on the site. As it is easy to imagine, these questions have a direct correlation with the products offered. Some, such as family income, may be perceived as sensitive, but fortunately it is mandatory to answer. Data collected for short-term use includes: Have you moved recently?
Are you going to get married? Are you planning to renovate your kitchen? The data collected for use in the medium and long term includes: Do you own or rent your home? Do you have children? Where's the conversation? Defining the best content to convey is the biggest challenge for those who deal with marketing. It starts with making sure you are providing high quality content and offers that will save the user money right away. As such, you need to know how to improve your email effectiveness – what I call the Email Hit Ratio . But focusing on content production is not enough. You have to know how to listen to the customer . It's a must for businesses that aim for a single customer view : the goals are to build a valuable relationship with each recipient , increase customer lifecycle value, and create personalized products and services.