Secondly, with the increasingly fierce market competition, in the process of product packaging design, enterprises should pay attention to strengthening their own corporate image through text and picture design, and guide consumers to generate dependence on purchase psychology, and finally provide favorable conditions for the development of enterprise product marketing behavior. basic conditions, while consolidating its position in the market competition. For example, Ningxia licorice tea gave full play to the advantages of text and picture design in the process of product packaging design, enhanced the product packaging design effect with the charm of text, achieved the best graphic design state, and met the visual needs of consumers.
4. Text and picture web design With the continuous Image Manipulation Service development of modern science and technology, the form of web page graphic design has gradually developed, so based on this, it is also very necessary to apply text and pictures to graphic web page design. For this, first of all, designers are required to pay attention to the text and picture communication function of the network platform in the process of graphic web page design, and realize the best design state of text and picture web pages through the application of Flash, Photoshop and other software. In addition, in the process of web page design with text and pictures, designers should abandon the traditional relatively single design form, and use the design method of integrating text and graphics to improve the overall design level and achieve the best design state. The rich flavor contained in the work.
Secondly, enriching design ideas in the process of text and image web design also helps to improve the overall design level. For example, in the process of web logo design, Google will change the web design form at any time during special festivals such as Father's Day, which ultimately enhances the intimacy of the audience and achieves the goal of high-quality web design. 3. Conclusion To sum up, with the continuous improvement of living standards, the aesthetic level of the audience also improves.