Conquering the five pillars of brand publishing: content planning, workflow, distribution, analysis, conversion. Claim your download Lebanon Phone Number List at powerpost.Digital. Powerpost_logo_horiz_pink-newrgb_120x60 2. Notable news and upcoming trends: heineken shows pepsi how to connect people Lebanon Phone Number List who are worlds apart (11:30 a.M.): businessinsider and adweek both praised a new heineken video spot, in which pairs of people with social and opposing politicians choose to engage in a conversation over a beer rather than let their differences continue to divide them. Adweek calls the powerful spot "The antidote to pepsi's pop-candy take on our messy political reality.
Although heineken has minimized Lebanon Phone Number List product placement and increased emotional appeal, robert and I wonder if the two ads are really that different - especially since both were designed to be one-off "Stunts", rather than Lebanon Phone Number List ongoing, content-driven conversations. Espn evolves content strategy, losing 100 on-air personalities in the process (21:35): one of the biggest media stories of the past week was espn's decision to cut more than 100 employees at on-air, as well as a limited number of talented non-personnel, as reported on yahoo stories. In his company-wide memo, which was later released publicly, espn president john skipper frames.
The cuts around a changing content strategy and the need for greater versatility. In the face of changing consumer viewing habits. I think Lebanon Phone Number List the story may have been a little out of proportion - given the relatively low number of layoffs. However, if you're involved Lebanon Phone Number List in a content marketing strategy, you should pay attention to espn's 'over-the-top' strategy and how the company is reorganizing itself from its role as a third-party content distributor. . Espn-message-employees click to enlarge the new york times becomes snapchat's latest discover editor (31:10): speaking of new media models, mashable brings us an exclusive report on.