DJI released the Osmo action camera in May this year, officially entering the action camera market, targeting the industry leader GoPro. This has caused a lot of fluctuations in the technical circle, and the PK and evaluation content about the two have emerged in an endless stream. The rise of action cameras stems from outdoor special database extreme sports, and the target group is users who like sports, especially extreme sports, such as mountaineering, skiing, diving, cycling, etc. From Statista's statistics on action camera shipments.
It can be seen that the market share of the United States is gradually shrinking, but it still occupies 50% of the global market share, while the shipments in Asia and Europe are slowly rising. and gradually stabilized. No matter how you look at it, action cameras special database have always been a niche market. The high-definition action camera market is also becoming saturated. At this time, DJI still has to compete with GoPro, not focusing on its own strong drone business, and competing for the leading position in the category market.
Is it really to avenge the "revenge" of Karma drones? The answer is clearly not. In fact, the layout of niche markets has never been uncommon. Although the base is small and the growth space is unstable, the user adhesion and marginal profit of the niche market are considerable . For example, the trendy toy brands such as Bubble Mart have led the trend special database of blind box marketing. In the first half of 2018, Bubble Mart’s revenue reached 161 million yuan, and its net profit reached 100 million yuan. 21.0985 million yuan, an increase of 1405.29% compared to the net profit in the first half of 2017. In the niche market of trendy toys, Bubble Mart has successfully created its own IP and market track.