If current consumers have made us understand anything, it is that sexist stereotypes are no longer profitable. Today's women have broken with the paradigm, so often exploited by advertising, of categorizing them as the mistresses of the home, eluding them as delicate entities, with bodies that should be the object of men's desire. These sexist clichés are already questioned, they are no longer recognized today, and it is the obligation of companies to phone number list adapt to the new times and to the new demands of consumers. The truth is that there are sectors where the exploitation of these clichés is exposed more than in other areas of advertising. For example, cleaning or beauty products have based much of their advertising on delving into that sexist cliché.
Products from the car, cosmetics and alcoholic beverage sectors have also framed women in their commercials to attract the phone number list attention of the consumer, without realizing that in this way the image is perpetuated that women are only exposed to the media if their bodies are accepted by masculinity. Partly thanks to the feminist awakening, a sector of the population began to question these stereotypes and the chain continued to reach the big brands. Observatory of the image and its study. The Observatory of the Image of Women received in 2019, 789 complaints from individuals about sexist content in advertising, this means that the figures decreased by 17 percent compared to the previous year. The decline may be due, according to the study.
To the fact that large advertisers have begun to take care of their content and their messages. This is also an echo that these types of messages are already punished by the audience. Recently, for example, a lawsuit was filed against the phone number list McFit Gyms chain, deducing that the chain's advertising unjustifiably used the female body. The commercial unfolds in close-ups of a woman's buttocks. There are many examples like these. Here are some of the worst commercials, for promoting violence and sexist stereotypes. This Ariel ad reinforces sexist patterns. In this case, that of the woman taking care of the children, and the person responsible for the housework. There are campaigns that continue to reinforce and exploit class arguments. From the beginning, this Cerveza Victoria campaign was surrounded by controversy.