One of the biggest challenges for those involved in marketing is being able to generate demand for the products they offer. In other words, they need to effectively approach the funnel phase that is the consideration for the purchase. The Psychology Behind Christmas Shopping The Christmas period greatly facilitates this task, because the propensity to buy already exists among all consumers. We all look for Christmas gifts, and we all do it the same way and at the same time. In this article, we've highlighted how buying drivers stabilize across consumer Image Masking Service types during the holiday season. The things that are important to all of us, no matter who we are, are: Find the right gifts for different recipients in the easiest and least time-consuming way possible Fast receipt of products Make sure deliveries arrive in time for Christmas If possible, save a little financially In the month leading up to Christmas, the challenge is to find the most effective way to meet these needs.
You have to stand out from the onslaught of communications and convince the user (who is already predisposed to buy) to make that purchase from us, and not from others. 6 Types of Holiday Gift Guides The competition in inboxes is therefore very high. The user must be (and wants to be) guided in his hunt for gifts, and what better tool than a Christmas gift guide sent by email ? There are many ways to create your own gift guide, so here are some inspirations. 1. The teaser guide Minimal and straight to the point. This guide is nothing but a poster or a teaser, indicating what the recipient will find on the site. It does not descri