According to Templafy, the average person receives 121 emails per day . That's 121 different messages, 121 different promotions, 121 different calls to action. It's too easy for your email to get lost in your recipient's inbox with this amount of email. How can you break through the noise and get your email noticed ? And not just noticed, but read and clicked? This is where writing comes in. How you structure and write your email can have a huge impact on your click-through rate (CTR) . From actual words to personalization, the content of your email is just as important as the subject line. Below, we'll share some copywriting techniques you can use to improve the results of your email campaigns. Boost Your Email CTRs With These Copywriting Tactics 1. Use the NOT formula In elementary school, when you were learning to write, your teachers probably taught you how to write an essay.
You had to have an intro, a body, and a conclusion. They gave you a template, or a formula, for writing a well-crafted essay or article. Fortunately, there is also a formula for good email writing . Enter the formula NOT. NOT means: P – Problem A – Shake S – Solve Problem The problem is where you identify your recipient's challenge . What problem are they Image Masking Service struggling to solve? And why is this a sore point for them? As you explain the problem, you want to paint that extremely vivid picture of the problem. So vivid that it evokes an emotion when playing.
Why does it work? Because you connect the emotion to the problem . People don't try something new or go a different route unless they're tired of not getting the desired result. Painting the vivid picture invests them emotionally in what you are saying. And lets you start building trust . And trust is where you can convert them from moderate interest to definite interest . Shake Shake is where you figuratively pour a little salt into the problematic wound . You bring up even more reasons why the problem needs to be fixed. Maybe it's related to the loss of ROI ? Or lack of organization? Or missed deadlines? Whatever the deeper reason, you bring it up to evoke even more emotion. But do not pour too much salt into the wound. You don't want to panic your reader . You want them to be frustrated, but interested in solving the problem.